Alba Cafè
Alba Cafè is an Amalfi Coast venue that runs from lunch into the late night: antipasti, Neapolitan pizza, seafood pastas, fried cones and desserts. A mixed crowd — locals, hikers, travellers passing through.
The brief was sharp: a digital menu unlike the others, immediately recognisable, with no hint of the generic QR-on-a-placemat look. We needed to invent a visual language of our own — a signature.
We chose a single art direction: every dish photographed virtually on the same red-checkered cloth, under the same light, with the same framing. The result is a coherent, almost editorial catalogue, ready to translate into 4 languages.
Every dish, photographed
One image per menu item, in the restaurant's own style.
I wanted something that didn't look like the usual digital menu. They built me one that feels like a catalogue to leaf through — same cloth under every dish, same light. You recognise it from across the room.
Want a menu like this?
Send us your menu in any format. We reply within 48 hours with a first draft of your style.